Social Media Strategy

Strategy is the fundamental building block for social media success. In this course you will:

• Conduct various internal and external social media audits for your organization
• Establish clear goals and key performance indicators for success
• Understand the social selling cycle
• Determine which social platforms are best suited for your organization 
• Establish metrics and conversion goals for your social media efforts 
• Lay a clear roadmap of accountability including who will manage your social media and how you will ensure success in the future
• And more!